The Whale Coffee
2020-2021
A specialty coffee brand. I designed the label, sourced the beans from a roaster, and sold the bags on Amazon UK. Instagram did the marketing.
The interesting part was not the coffee. It was realising how much of running a coffee brand is plumbing: roaster communication, packaging, labels, fulfilment. Every merchant repeats the same work. That observation became Coffee Galley, a Shopify app that did the plumbing for them.